by Talia Wolf | Conversion Optimization
Amazon has become second nature for so many. Anything you need can be bought on Amazon (often for a third of the price) without you even leaving your home. In fact, with over 300 million active customer accounts and over 1.9 million selling partners worldwide, Amazon...
by sophia | Conversion Optimization
How do you know who your real audience is when your product can — technically — work for anyone and everyone? This is the question that led Upright — the world’s first biofeedback-based posture trainer — to GetUplift. And it’s a challenge a lot of D2C brands face....
by Christine | Conversion Optimization
Let’s kick things off with a mental image: it’s first thing in the morning. While drinking your first coffee of the day, you’re doing what most of us do — scrolling the feeds. You scroll your way past multiple ads: cat litter boxes, hair products, online yoga...
by Talia Wolf | Conversion Optimization
If you want people to use (and love) your software, they need to know who you are. The more packed your space, the harder it is to get noticed. And, to put it mildly, the project management software space is pretty full — Asana, Monday, ClickUp, Wrike and about 400...
by Talia Wolf | Conversion Optimization
Marketing tactics are constantly evolving and changing. Platforms change, new strategies emerge, and tools, techniques and technology switch, update or become obsolete. But there’s one thing that remains constant — the need to continuously optimize the sales funnel...
