copywriting tips

How to go from blank screen to high-converting copy [webinar]

Talia Wolf Conversion Optimization 0 Comments

At some point in your career you have probably been told that copy doesn’t matter or that people don’t read. 🙄 That’s why most “best practices” tell you to: Reduce the copy on your pages Remove your explanatory text Shorten the subject lines you use Right one word headlines There’s plenty more of those “tips” around the web. Well here’s the hard truth: These “experts”, blog posts and “best practices” are completely wrong. Copy can make or break your conversions. I want to make sure you’re on the path to …

sales funnel optimization

How to Build a High Converting Sales Funnel with Copy Your Customers Will Love

Jen Havice Conversion Optimization 4 Comments

A little before my birthday, I found this in my inbox: I get sucked in by the cupcake and the coupon code. My lizard brain takes over… or maybe it’s my stomach. Don’t tell me this hasn’t happened to you before. Sure, the copy doesn’t tell me anything about this company, how to apply the coupon code, or if I’ll get 10% off my entire purchase, but I’m willing to throw caution to the wind and dive head first into this sales funnel. So I click on the Facebook ad …