by Talia Wolf | Conversion Optimization
If you’re a B2B marketer, then you (more than) know this simple truth: messaging is hard. (And by “messaging” I mean “what should this damn page say?!”) Knowing exactly how to speak to your specific customers, what to say to them and how to say it, is...
![How to go from blank screen to high-converting copy [webinar]](https://getuplift.co/wp-content/uploads/2018/02/best-copywriting-framework.png)
by Talia Wolf | Conversion Optimization
At some point in your career, you have probably been told that copy doesn’t matter or that people don’t read. 🙄 That’s why most “best practices” tell you to: Reduce the copy on your pages Remove your explanatory text Shorten the...
by Jen Havice | Conversion Optimization
A little before my birthday, I found this in my inbox: I get sucked in by the cupcake and the coupon code. My lizard brain takes over… or maybe it’s my stomach. Don’t tell me this hasn’t happened to you before. Sure, the copy doesn’t tell me anything about this...
