conversion optimization research

The Complete Guide: How to do Conversion Optimization Research Step-by-Step (part 2)

Magda Baciu Conversion Optimization 1 Comment

If you followed the step-by-step guide we published last week, you should be able to complete the first part of our conversion optimization research. In the first part of the guide we focused on making sure tracking was set up correctly and then understanding the numbers, the data and the behavior of people on our site. Now it’s time to focus on qualitative research – going beyond behavior and finding out what our customers really care about. Here’s what we’ve already covered: Quantitative Research Data accuracy check Google Analytics health …

The Complete Guide: How to do Conversion Optimization Research Step-by-Step (part 1)

Magda Baciu Conversion Optimization 1 Comment

One of the most common question people ask about conversion optimization (besides – what’s the most high-converting button color….🙄), is what are the must-have tools everyone should be using. With SO many tools out there, the options are endless and it’s tough to know what tools work and how to use them in the best possible way. This very same question came up in GetUplift’s Facebook group ‘We Optimize’ a while ago and sparked a really interesting conversation about the most important part of conversion optimization; the research and the …