Two Emotional Triggers That Boost Conversions (Including Formulas)

Talia Wolf Conversion Optimization 0 Comments

What really drives the way your prospects and customers make decisions? While we may like to think of ourselves as rational, logical, data-driven people who make informed choices, there’s something else going on beneath the surface. Something that influences everything we do and affects what we buy and who we buy it from… Just think about the number of choices you have to make every day. What to eat. What to wear. Which side of the bed to get up from. … And those are just the first of hundreds choices …

Increase Conversion Rates

3 Tried and Tested Emotional Triggers that Increase Conversion Rates

Nichole Elizabeth Conversion Optimization 0 Comments

I don’t know about you, but every “fun” purchase I make is an emotional roller coaster. There’s the thrill of hunting for just the right thing. The greater thrill of finding it. And then – if it’s on sale – Game on. I have to have it. NOW! Before someone else gets it! Last one? Oh no! Typing in my credit card number as fast as my fingers can fly. Phew! Okay, it’s being shipped. **Breathe** And all of that happens before the object of desire even arrives. I don’t …

emotional targeting

Emotional Targeting 101: How to Leverage the Power of Emotion to Grow Conversions

Talia Wolf Conversion Optimization 1 Comment

When I started out as an optimizer, almost 7 years ago, I was making all the common mistakes optimizers make; I’d find the leak in Google Analytics and test random stuff, based on tips I read on different blog posts, “hunches” I had or team suggestions. Then I’d see the results (or lack of) and end up with no insights, learn nothing, and would be left with absolutely nothing I could use to grow the business (saying I felt “frustrated” might be the understatement of the year). It was this …