how to do a redesign the right way

Why Most Redesigns Fail (and How to Make Sure Yours Doesn’t)

Talia Wolf Conversion Optimization 1 Comment

I’ve lost count of the amount of emails and phone calls I get that go somethin’ like this: Them: “We recently did a redesign and conversions have plummeted, we have no idea why this is happening. Can you help?” Me: “What was the redesign based on?” Them: “Our designers created a new, beautiful, sleek, up to date and responsive site…” Me: “Did you test it or elements of it before going live?” Them: “Test it…..?” We’ve all heard the horror stories of beautiful (costly) redesigns, causing a whole lot of …