by Talia Wolf | Conversion Optimization
Google Analytics. If you’ve ever felt nervous when you hear the word… Felt that twinge of panic creep up whenever you get ready to open it up, delve into its depths and see what lurks beneath the mess of numbers and goals and settings… You’re...
by Talia Wolf | Conversion Optimization
The foundation of good optimization is data. That’s where it starts. Once you find the right insights in Google Analytics and locate the pain points in your funnel, you can make better optimization decisions. It all comes down to knowing where to look, what...
by Talia Wolf | Conversion Optimization
There are hundreds (if not thousands) of articles online offering best practices and tips for landing page optimization. That’s probably why the most common way marketers optimize their landing pages is by reading “best practices” articles that...
by Talia Wolf | Conversion Optimization
We’ve just published a free Google Analytics checklist to help you analyze and optimize the performance of your landing pages. Here’s why: In order to optimize your landing pages, you need to first analyze the numbers and take a good look at all the data...
by Talia Wolf | Conversion Optimization
A successful conversion optimization program start with data. There’s simply no going around it. And Google Analytics can be frustrating at times. We’ve all been there… Trying to fish out only the most important data, throwing loads of time,...