heatmaps

Are heatmaps actually effective? Interview with HotJar Founder

Talia Wolf Conversion Optimization 0 Comments

Heatmaps are a very popular tool in the world of conversion optimization. They’re used in reports to support theories and show behavior on a particular page, but are they actually effective? Or do they just look good in a report? Many tools allow you to see how people behave and engage on your site, so what makes Heatmaps, the right tool to use to increase conversions? A couple of weeks ago while Dr. David Darmanin, founder of HotJar and I were in Stockholm speaking at Webbdagarna, I grabbed him and …