by Talia Wolf | Conversion Optimization
I love website heatmaps. They help me learn a lot about the user experience so that I can quickly identify holes and points of friction in the sales funnel. Recently, my team and I worked with Upright Pose to improve their conversion rates. We used heatmaps to...
by Talia Wolf | Conversion Optimization
Heatmaps are some of the most common and praised tools in the world of conversion optimization. Marketers love analyzing heatmap reports to support theories, show behavior on a particular page, and come up with conversion optimization ideas. And they’re right. If...
by Talia Wolf | Conversion Optimization
Heatmaps are a very popular tool in the world of conversion optimization. They’re used in reports to support theories and show behavior on a particular page, but are they actually effective? Or do they just look good in a report? Many tools allow you to see how...
