by Talia Wolf | Conversion Optimization
“What if by adding a step in the journey, I reduce conversions?” “What if we lose conversions by removing an option?” These are two questions I got asked during my full-day workshop in Athens last week. Not from beginners, but from senior marketers working on...
by Talia Wolf | Conversion Optimization
When it comes to auditing your website, we all know the drill: Identify the pages that need optimizing in GA4 Run a heuristic analysis Analyze user recordings Check for UX pitfalls Review your customer journey based on the most common and recommended best...
by Sophia Dagnon | Conversion Optimization
Comparing two things against each other — so that you can figure out which is the one to rule them all — is one of the most natural things in the world. Coffee vs Tea. Batman vs Superman. Your product vs your competitor’s product. At some point...
by Talia Wolf | Conversion Optimization
Let’s talk about landing pages. If you’re an entrepreneur, coach, consultant, or small business owner (and in the business of converting prospects into customers), you need a landing page. And, just so we’re on the same page: A landing page is a single webpage...
by Talia Wolf | Conversion Optimization
There are hundreds (if not thousands) of articles online offering best practices and tips for landing page optimization. That’s probably why the most common way marketers optimize their landing pages is by reading “best practices” articles that...
