There are hundreds if not thousands of articles online offering best practices and tips for landing page optimization. That’s probably why the most common way marketers optimize their landing pages is by reading “best practices” articles that promise a 300% uplift in conversions by making one simple change and following their advice. Yeah… that never works. Unless you have the time to filter through all the junk articles out there, and you’re absolutely sure these best practices are right for YOUR specific businesses and audience, Id’ stay clear from those. The …
The Google Analytics Checklist
We’ve just published a free Google Analytics checklist to help you analyze and optimize the performance of your landing pages. Here’s why: In order to optimize your landing pages, you need to first analyze the numbers and take a good look at all the data available to you. Your goal is to understand how your landing pages are performing, find any leaks or opportunities in the funnel and identify any technical issues that need solving (e.g- loading time). This Google Analytics checklist is the one we use to analyze our clients’ pages. We’ve updated it time and time …
An All-In-One Guide to Choosing the Right Image for Your Landing Pages
Landing pages have many elements to them that require careful consideration; The main headline Subtitle The call to action button Social Proof Dedicated content The form and fields people need to fill in and of course the main hero image While each element is equally important and cannot work without the other, the image and the colors we use on our landing page have the largest impact on our customer’s initial impressions of us, their experience and as a result, our conversion rates.
10 Advanced Ways I Use Social Proof to Increase Conversion Rates
We ALL know that social proof works well and that it’s important, so why are so many businesses getting it wrong? *News Flash*, there’s more to social proof than just trust seals and the “As seen at” section on your site. Somehow, social proof has become yet another conversion optimization tactic used in a completely wrong way. It’s become yet another task to mark on a checklist as “done” and is almost always used with no strategy or careful planning. This mistake is costing businesses A LOT of money
Coming Soon: Increase conversions with emotion and persuasive design course
I’m happy to announce that I’m working (almost done) on a new course that I have been wanting to launch for a VERY long time now: How to increase conversions using emotion and persuasive design. Why I’m so psyched about this course (and why you should be too):
3 Ways To Improve Your Call To Action Buttons
This post was originally posted on Conversioner. after some thought I decided that my readers could benefit from a post about call to action buttons too. So here you go 😉 One of the most important steps in improving conversion on your landing pages, is designing a call to action that will work. A call to action is an element on a web page that is meant to encourage the visitor to perform an action. The most common type of call to action element is a clickable button that contains …