by Sophia Dagnon | Conversion Optimization
Comparing two things against each other — so that you can figure out which is the one to rule them all — is one of the most natural things in the world. Coffee vs Tea. Batman vs Superman. Your product vs your competitor’s product. At some point...
by Talia Wolf | Conversion Optimization
Let’s talk about landing pages. If you’re an entrepreneur, coach, consultant, or small business owner (and in the business of converting prospects into customers), you need a landing page. And, just so we’re on the same page: A landing page is a single webpage...
by Talia Wolf | Conversion Optimization
There are hundreds (if not thousands) of articles online offering best practices and tips for landing page optimization. That’s probably why the most common way marketers optimize their landing pages is by reading “best practices” articles that...
by Talia Wolf | Conversion Optimization
We’ve just published a free Google Analytics checklist to help you analyze and optimize the performance of your landing pages. Here’s why: In order to optimize your landing pages, you need to first analyze the numbers and take a good look at all the data...
by Talia Wolf | Conversion Optimization
Landing pages have many elements to them that require careful consideration; The main headline Subtitle The call to action button Social Proof Dedicated content The form and fields people need to fill in and of course the main hero image While each element is equally...
