Use These 3 Psychological Triggers to Turn Visitors Into Customers (Workshop)

Talia Wolf Conversion Optimization 0 Comments

Visitors don’t just stumble on your site by accident. They find you through the content marketing plan you painstakingly designed, the comprehensive SEO and linking strategy you built, the paid ads… … And all the other marketing you put in place. So while discovering you may feel like a stroke of fortune to your visitor, you know just how much work went into making that serendipitous encounter happen in the first place. But getting found is just the first step. Now you need to grab that visitor’s attention and show them …

Workshop: How to Leverage Psychology and Persuasion to Increase Conversions

Talia Wolf Conversion Optimization 0 Comments

What makes your customers choose your solution over your competitors’? Is it just down to the quality of your product? Back in 80s, as Coca Cola kept losing market share to Pepsi, they thought the problem had to be the product. Clearly Pepsi were making a better tasting soda… What else could explain the drop in sales? So they invested 4 million dollars (about $10 mil in today’s money) updating Coke’s flavor and… It was a complete disaster. Their sales plummeted. Turns out, people bought Coke for a lot more than …