The Complete Guide: How to do Conversion Optimization Research Step-by-Step (part 1)

Magda Baciu Conversion Optimization 1 Comment

One of the most common question people ask about conversion optimization (besides – what’s the most high-converting button color….🙄), is what are the must-have tools everyone should be using. With SO many tools out there, the options are endless and it’s tough to know what tools work and how to use them in the best possible way. This very same question came up in GetUplift’s Facebook group ‘We Optimize’ a while ago and sparked a really interesting conversation about the most important part of conversion optimization; the research and the …

emotional targeting

Emotional Targeting 101: How to Leverage the Power of Emotion to Grow Conversions

Talia Wolf Conversion Optimization 1 Comment

When I started out as an optimizer, almost 7 years ago, I was making all the common mistakes optimizers make; I’d find the leak in Google Analytics and test random stuff, based on tips I read on different blog posts, “hunches” I had or team suggestions. Then I’d see the results (or lack of) and end up with no insights, learn nothing, and would be left with absolutely nothing I could use to grow the business (saying I felt “frustrated” might be the understatement of the year). It was this …