Optimize Your Website for Conversions with These Social Media Insights

Talia Wolf Conversion Optimization 0 Comments

Your customer is going through something right now… And that something affects every area of their life – including how they interact with you, your product, your service. Everything we do – from what we buy, keep or make for dinner – is affected by how we feel. By what’s going on in our lives. Research gives us a snapshot of this context. When you run visitor or customer surveys, you get an idea of what your people are going through right now and how that affects the way they see …

Use This Technique to Increase Your Social Media Conversions (Both Paid and Organic!)

Talia Wolf Conversion Optimization 0 Comments

Every day, thousands of brands battle for your attention. Over 3 million businesses use Facebook, Instagram, Twitter and every other social media platform out there to sell us products, services, ideas. Our brains can’t process this much data… … And so we filter it out. The glossy ads become white noise. Just another thing to ignore. If you run social media for one of those 3 million businesses, If you’re fighting for people’s attention, You can’t rely on the same old tactics anymore. Product-focused images, blunt sale offers… these aren’t …

How to Leverage the Power of Emotion in Facebook Ads

Talia Wolf Conversion Optimization 0 Comments

How many Facebook ads do you see in your news feed a day? According to Social Media Examiner, 93% of marketers use Facebook advertising regularly. That’s about 3 million businesses using Facebook to market themselves. Every day these brands text, call, email and target us with their Facebook ads, overwhelming us with offers. In fact, we’re so used to being targeted by brands everywhere on the web that our brain automatically tries to block out all the noise and ignore those ads. Yet millions of businesses base a huge part …

social media listening

Social Listening: How to Increase Conversions Using Social Media Insights

Talia Wolf Conversion Optimization 0 Comments

Imagine being able to tap into the real conversations people are having about your brand or industry Seeing what they hate, what annoys them, what grabs their attention or what they expect from a solution like yours. It’s insights like these that can give you that killer headline for your landing page… Tell you exactly what testimonials you need on your website, Help you optimize your sales funnel, email outreach and even your actual product. These kind of insights are what businesses pay a LOT of money for. Thing is, there’s a simple and free …

snapchat conversion rules

3 Snapchat Marketing Rules You Need to Follow

Talia Wolf Conversion Optimization, Social Media 1 Comment

When I started using Snapchat I didn’t intend for it to be a marketing channel. I was still using it for taking adorable photos of my dog ‘Loki’ when I started getting requests for conversion optimization tips from people. At first it was 1 or 2 people a week, however 35 days later I get 5-10 questions a day and I’ve been using Snapchat to answer people’s questions, give short optimization and AB testing guides and have ongoing discussions with marketers all over the world. During these 35 days I’ve …