user testing

How to optimize your site with user testing

Talia Wolf Conversion Optimization 0 Comments

If you had the opportunity to see exactly how prospects engage and behave on your site, would you take it? We spend hours, weeks and months planning our websites and funnels, but we don’t really know how people end up using them do we? Sure, you think we designed the perfect experience, but are you sure? Google Analytics tells us where the problem is in the funnel, heatmaps and session recordings show us what people are doing on the page, but not WHY. “Why are they clicking those buttons?” “Why aren’t …