The Google Tag Manager Tips You Need in Your Life (Especially if You Want to Increase Conversions)

Talia Wolf Conversion Optimization 1 Comment

After tackling Google Analytics a couple of weeks ago, we couldn’t leave it there. Not when there’s one other tool that’s essential if you want accurate data. Yup. We’re talking about Google Tag Manager or GTM – the grand tourer of the Google tool kit. (Sorry. Could not resist.) What makes GTM indispensable? It’s designed to help marketers set up tools, tracking and plugins, without involving developers in the process. You can use it to track the metrics you want and to add code to your site even if you can’t code.

The Most Important Google Analytics Reports You Can Track

Talia Wolf Conversion Optimization 0 Comments

Google Analytics. If you’ve ever felt nervous when you hear the word… Felt that twinge of panic creep up whenever you get ready to open it up, delve into its depths and see what lurks beneath the mess of numbers and goals and settings… You’re not alone. Google Analytics is immense. There’s so much data you can study and use. So many different ways you can optimize your set up that it’s easy to get lost. If want to discover how to set up your GA so you never have …