Below you'll find a list of all posts that have been tagged as “workshops”
Your customer is going through something right now… And that something affects every area of their life – including how they interact with you, your product, your service. Everything we do – from what we buy, keep or make for dinner – is affected by how we feel. By what’s going on in our lives. Research gives us a snapshot of this context. When you run visitor or customer surveys, you get an idea of what your people are going through right now and how that affects the way they see …
If you want to increase conversions on your site, you have to understand what people are doing. What are they clicking on? What are they scrolling past? What are they ignoring completely? Unless you get to know your visitors and customers, you can’t create a page they’ll love, use or convert to. Heatmaps can help you take a close look at how people act on each page. They’re like spy vision for your website without the need to sail down a mountain in a Stradivarius cello case and all that …
What really drives the way your prospects and customers make decisions? While we may like to think of ourselves as rational, logical, data-driven people who make informed choices, there’s something else going on beneath the surface. Something that influences everything we do and affects what we buy and who we buy it from… Just think about the number of choices you have to make every day. What to eat. What to wear. Which side of the bed to get up from. … And those are just the first of hundreds choices …
How can you persuade visitors to your site to sign up for your newsletter or download that resource you painstakingly put together? How can you convince potential customers to buy your products and services? Or urge people to show up to your events or log into your software? Converting is about so much more than the quality of your product. It’s about the way you make people feel and just how persuasive you can be… That’s why marketers, conversion optimizers and copywriters use specific persuasion principles. These principles let you …
What makes your customers choose your solution over your competitors’? Is it just down to the quality of your product? Back in 80s, as Coca Cola kept losing market share to Pepsi, they thought the problem had to be the product. Clearly Pepsi were making a better tasting soda… What else could explain the drop in sales? So they invested 4 million dollars (about $10 mil in today’s money) updating Coke’s flavor and… It was a complete disaster. Their sales plummeted. Turns out, people bought Coke for a lot more than …
Do you want to learn how to uncover the words your visitors need to see before they convert? Would you like to discover exactly how your customers feel about you, your products and your services and use that knowledge to write compelling copy, craft irresistible designs and create a delightful user experience? Because if you’re going to get people to do anything, you need to help them see themselves on the page. And there’s no simpler way to do this than by running visitor and customer surveys. A survey helps you get …
