THE EMOTIONAL TARGETING FRAMEWORK™

The only customer-first CRO framework that empowers your team and delivers consistent conversion increases

Meet some of the brands using Emotional Targeting™ to drive more conversions

“The GetUplift team drove the ramp-up of our CRO efforts that led to a 31% increase in our conversion rates. They were vital in setting up a CRO roadmap & active strategy to execute against. Our org structure is complex and GetUplift seamlessly helps us coordinate tests across multiple teams and layer that into a larger, strategic testing vision. They’re a true partner, supporting our growth and helping us uncover new opportunities.”

Sam Oh

VP of Acquisition, Bitly

The #1 thing you need to know about ‘Emotional Targeting’

Emotional Targeting is built on the principle of connection. It’s designed to help you get to know your customers on a deeper level so you can identify their real needs and narrow in on the jobs they need to perform to succeed.

Emotional Targeting research reveals what’s already there and helps you channel it. Through these insights, you can tap into your prospects and customers’ existing wants, needs and beliefs. This way, the improvements you make to your marketing campaigns, product, lifecycle, retention, or growth initiatives serve your customers, grow revenue, and support your business goals at the same time.

On a practical level, this means:

>> Identifying the emotional triggers that make prospects choose a solution like yours, ,

>> Connecting your customers’ emotional drivers to both the personal and business benefits of buying your solution, and

>> Uncovering gaps and opportunities to lean into these emotional drivers within existing funnels or user experiences.

Our team has been perfecting this unique conversion optimization framework for over a decade, working with high-growth companies like Bitly, Strata, Atera, Thinkific, and SproutSocial. We use it everywhere — from building focused CRO programs, to supporting product roadmaps, and optimizing lifecycle initiatives. Ask us about it.

The ‘Emotional Targeting Framework™’ difference

(Why we built it, instead of relying on more ‘traditional’ CRO approaches)

Traditional CRO is rooted in tactical changes, testing different page elements in order to increase conversions and drive revenue. This piecemeal approach to optimization, focuses on incrementally ‘fixing’ individual steps or pages without looking at the full strategic picture. It inadvertently siloes CRO from other strategic initiatives and drains its latent powers.

The Emotional Targeting Framework™ takes the opposite approach. It helps organizations leverage CRO to answer critical business questions about their customers, products and the future of the business.

It focuses on uncovering customers’ pains, hesitations, challenges, concerns, and desired outcomes and building a testing roadmap that helps different teams use those insights to succeed. It’s designed to reveal true intent — the real why behind a purchase — and use testing to actively keep learning and growing.