Optimize It: Actionable workshops for marketers who want real results
You’re ready – actually, you’re way past ready – to create landing pages, emails and websites that people love to convert to.
These workshops are designed to help you do just that.
We tackle the big topics like consumer research, customer psychology and email optimization. But while the topics are big, the workshops are concise and practical.
You get real-life examples and client-tested strategies, all in a neat watch-from-anywhere package.
In this directory, you’ll find all the workshops – grouped by topic – for easy browsing.
Customer research workshops
Want more sales? More people signing up for your email list? More conversions? Then you need to get to know your customers. Intimately understand their wants and needs.
Because you can’t sustainably increase conversions without that.
These workshops cover the qualitative customer research techniques you need to create powerful landing pages, irresistible email campaigns and compelling websites.
- How to Leverage Competitor Research to Increase Conversions with Talia Wolf
- How to Get Into Your Customers’ Heads with Customer Interviews (and Increase Conversions) with Nikki Elbaz
- How to Use Customer Surveys to Write High-Converting Copy with Talia Wolf
Customer psychology and persuasion principles workshops
What makes your customers choose your product over someone else’s?
To understand that, you need to know what’s going on inside their heads (and hearts). Luckily, consumer psychology gives you the power to take a peek.
These workshops tackle the psychological triggers, emotional biases and conversion-boosting principles you need to know about to improve performance across all your marketing campaigns.
- How to Leverage Psychology and Persuasion to Increase Conversions with Talia Wolf
- How to Boost Conversions with Cialdini’s 7 Persuasion Principles with Talia Wolf
- Use These 3 Psychological Triggers to Turn Visitors Into Customers (Workshop) with Talia Wolf
- Two Emotional Triggers That Boost Conversions (Including Formulas) with Talia Wolf
Understanding user behavior workshops
What do people do on your site? What do they click on? How far down they scroll?
And how can you make sense of these disparate elements and use your interpretation to optimize different elements of your landing pages and web pages?
Each workshop focuses on one technique or tool that reveals user behavior – and shows you how get started straight away.
- How to Run a Comprehensive Heuristic Analysis on Your Site ( + Specific Questions You Can Ask) with Talia Wolf
- Heatmaps 101: Using Heatmaps to Analyze Your Site ( + Specific Rookie Errors to Avoid) with Talia Wolf
- The Most Important Google Analytics Report You Can Track with Dana DiTomaso, Kick Point
- The Google Tag Manager Tips You Need in Your Life (Especially if You Want to Increase Conversions) with Magda Baciu, House of Progress.
- Google Analytics Training: How to Turn Insights into Action with Krista Seiden
- How to Optimize Your Site with Successful User Testing with Els Aertz
- 6 Growth Hacks to Optimize Every Stage of Your Customer Journey with Tiffany DaSilva
- Free Google Analytics Training: Take Your Skills to the Next Level with Annie Cushing
Optimizing your traffic sources workshops
How do your customers and subscribers get to your website?
What do you know about the journey that led them there? The steps the had to take. The conversations and mini-interactions that all led up to that moment?
These workshops show you how to understand your traffic sources and the different ways you can use that knowledge.
- Use This Technique to Increase Your Social Media Conversions (Both Paid and Organic!) with Talia Wolf
- How to Increase Conversions Using Social Media Insights with Tara Robertson
Where do high-converting messages come from? How can you find them and use them?
Discover the art and science of copywriting through these copy-focused workshops.
- How to Go from Blank Screen to High-Converting Copy with Joel Klettke
Content creation and marketing workshops
Exceptional content makes people fall for you. It earns you trust and authority. Subscribers and customers.
When done right, content (and content marketing) are a crucial, foundational element of any business.
These workshops share some of the best tips and tricks leading experts use to produce exceptional content and get it in front of their readers.
- 7 Advanced Ways to Distribute Your Content in a Crowded Market with Ross Simmonds
- 7 Fail-Proof Steps for a High Converting Blog Strategy with Kaleigh Moore
- 8 Steps to Creating a Content Marketing Process That Converts with Sujan Patel
Email marketing workshops
Your email list is the only marketing channels you control.
Everything else – from social media to SEO – depends on others. On their arbitrary rules.
But your list? Your relationship with them? That’s all you.
These workshops will help you up your email game in an increasingly competitive environment.
- How to Create High Converting Drip Campaigns with Anna Jacobsen
Brand new workshops we’re developing
We’re working on brand new workshops around these topics:
- Retention Optimization: How do you lower churn and keep your customers happy? What kind of tools and techniques can you use to increase retention? These are some of the questions we’ll tackle in these workshops.
- Landing Page Optimization: Outlining brand new landing pages, optimizing your existing pages, choosing images and design (even if you’re not a designer), writing copy… We are creating workshops around all the landing page essentials you need to increase your conversion rates.
- The Emotional Targeting Framework (and how to use it): How does emotion affect our buying decisions? And how can you understand and use your customers’ emotion to increase conversion rates? We’ll dive into these topics (along with exact techniques you can use) here.
Watching the recordings is awesome but,
Nothing beats showing up to a workshop live.
When you join us live, you can ask our experts questions and get the answers you need right there.